You know the Apple TV ads for the iPhone – “Need help finding directions… we have an app for that” – sure seems like Apple has an app for anything we might need. Well, I think the supplement industry could start running the same type of add…
Got high blood sugar?
We have a pill for that.
Got joint problems?
We have a pill for that.
Got trouble sleeping?
We have a pill for that… Basically we have a pill for any problem.
Condition Specific Marketing is the New New Thing in Supplements
It used to be people used supplements to try to maintain their health, but that is rapidly changing. Today more and more consumers are using supplements to treat specific conditions they have. According to Natural Marketing Institute (NMI) 47% of US adults say they now use condition specific supplements. This means close to half of all Americans are trying to treat their health issues with supplements.
We consider it very positive when consumers turn more toward natural health supplements and further away from drugs that have horrible side effects. Using high quality supplements to try to improve your health is an incredibly responsible thing to do. The only problem is how do you find the high quality supplements to use?
How to Find The Right Condition Specific Supplements
Most people think that reading the consumer health publications will provide them with accurate information on the best nutritional supplements, unfortunately this is not the case. Magazines are so desperate for advertisers these days they are very reluctant to print anything critical of an advertiser or potential advertiser. So, you end up in situations where a magazine will not run a highly critical (but scientifically accurate) review of a supplement for fear that they will lose advertising dollars.
Want to know one of the best kept secrets in the industry…
For the most accurate information on supplements read the supplement industry trade journals.
That’s right, those boring trade journals we in the industry all read when trying to create new formulas actually provide some great scientific information. By learning what ingredient suppliers are telling the manufacturers, you will be able to make incredibly informed decisions when it comes time for you to buy a supplement.
As a perfect example of this, take a look at the current issue of Functional Ingredients Magazine . They have a 50 page article all about Condition Specific ingredients and the science behind them. Read through this article and you will know exactly what to look for when trying to fix your health issues!
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