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Forget Viagra, forget Acai, Resveratrol and Omega-3’s, forget the statins, aspirin and antibiotics. If you want to cure whatever problem you may have just take the wonder drug of all wonder drugs – the sugar pill! That’s right, the good old placebo pill is making a comeback and beating many of the drugs on the market.
Placebo Pills Are The New In Drug
Wired Magazine this month has a great article on the power of the Placebo Pill and how it is driving big pharma nuts. More and more it turns out that placebo pills are out performing the drug that is being tested. This is a major problem for the pharmaceutical companies that spend millions of dollars on research and development, only to find that the placebo is often more effective.
The interesting thing with placebos is that new research indicates they really do trigger chemical responses in the body. Placebo effect is not in our heads – it is real. This once again shows the amazing ability of the body to heal itself,if we just believe that we can do it.
There you have one of the biggest secrets of the pharmaceutical and supplement industry – people can make themselves better if they just believe they are taking something which will make them better.
Additional Resources:
Wired Magazine Article on the Placebo Effect
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