by Dan-N on October 28, 2009
It was fun while it lasted, we all had a good laugh, but now it looks like the concept of calling Froot Loops a Smart Choice has come to an end!
Smart Choices Label Program Has Been Suspended
Guess what? Just days after the Food and Drug Administration (FDA) said it would examine whether front-of-pack nutrition claims are potentially misleading, the fine folks at Smart Choices decided to suspend their label and logo program. Smart Choices has said that it “will voluntarily postpone active operations and not encourage wider use of the logo at this time by either new or currently enrolled companies.”
What Is Smart Choices?
Smart Choices is an industry funded and sponsored labeling program that was supposed to help consumer make better choices about food, based on nutritional content. Kellogg’s, General Mills, Kraft, Unilever, ConAgra, and PepsiCo’s Quaker Foods all took part in the Smart Choices program.
While there were many questionable products that got to display the Smart Choices logo, Froot Loops may have been the one that finally pushed the FDA to investigate. Why isn’t Froot Loops spelt Fruit Loops? Because there is no fruit in there - they had to make up a word because it was a lot better than saying Sugar Loops. Many people were outraged that a ceral filled with sugar could “earn” the Smart Choices logo.
The Secrets are Not Just With Supplements
We spend a good deal of time on this blog giving the supplement industry a hard time for misleading the public (see our countless articles on
acai scams and
resveratrol scams). It is important to note that deception is not reserved for the supplement industry, here you have some of the largest consumer brands in the world misleading the public into what is a smart choice for breakfast.
Well, I will say they made one Smart Choice - closing the program down.
Additional Rescources:
by Dan-N on October 23, 2009

Call it H1N1, call it Swine Flu - call it whatever you like but it looks like we are heading for a very bad flu season this year. While there is lots of talk in the media about treatment, vaccines and shortages - there is no shortage of marketing companies trying to prey on your fear!
Swine Flu - Sure We Have A Cure for That!
You know those Apple iPhone commercials that say “We have an app for that” - it feels like some of these marketing companies have the same approach for any disease or illness you may have. The only difference is they replace the word “app” with “cure”. I can just hear them saying - “Swine Flu, sure we have a cure for that”
The FDA and FTC Get Nasty With their Swine Flu Hall of Shame
We have knocked the FDA and FTC in the past for being very slow to shut down the numerous acai scams and the resveratrol scams . So, we now need to give credit, where credit is due. The FDA and FTC are moving quickly to make sure that companies do not take advantage of people’s fears when it comes to H1N1 or Swine Flu. The FDA has sent hundreds of warning letters and even created a searchable, public online database of all the products that have received warnings from the FDA.
Click Here for the FDA Database of Products that may be fraudulently claiming to help with Swine Flu
You see they have them all - gloves, masks, air purifiers, shampoo and of course supplements.
So, before you waste your money on some product that claims to help with swine flu - you might want to do a quick search on the FDA site.
Dr. Andrew Weil caught in the wide FDA Swine Flu Net
[click to continue…]
by Dan-N on October 14, 2009
by Dan-N on October 1, 2009

Sometimes the more you learn about our government agencies, the scarier it gets. It turns out that the FDA Commissioner in 1994, David Kessler, was so unhappy with the Dietary Supplement Health and Education Act (DSHEA) that for 10 years he told his staff not to enforce the laws!
Let’s Back Up - What is DSHEA?
In 1994 Congress passed the Dietary Supplements Health and Education Act (DSHEA). You can read all about DSHEA in our post here. Basically DSHEA was an act passed by congress that allowed dietary supplements to remain on the market, at a time when FDA Commissioner Kessler wanted to ban basically all dietary supplements.
Due to a very strong grassroots movement and the climate of a political election in 1994, DSHEA was passed and supplements were allowed to be sold, under the guidelines of DSHEA.
Don’t Like A Law? Close Your Eyes and Wish it Away
Commissioner Kessler thought that DSHEA was a terrible law and figured if his agency did not enforce it, the rest of the world would also see what a terrible law it was. So, for almost a full decade, the FDA did not enforce DSHEA, in hopes that Congress would enact new legislation when they saw that DSHEA was not “working”.
“Kessler was so infuriated by the enactment of DSHEA, however, that he ordered FDA not to enforce the new law. Initially, this was not widely understood. As time has gone on, however, former FDA enforcement officials have admitted that, for the first full decade under DSHEA, FDA took virtually no enforcement action because of Kessler’s policy. Kessler was convinced if the law was not enforced and the worst elements of the dietary supplement industry were allowed to run wild, Congress would repeal the law. Of course, that did not occur. For a full decade, however, Kessler sacrificed protection of the public health to his own personal animosity toward DSHEA.”
- The History and Future of DSHEA - 9/21/09, Natural Produts Insider
Is it Just Us or Is This Just Flat Out Appalling ??
If Peter Barton Hutt, the author of the above article, got this all right - it is appalling. Imagine the uproar if a cop on the street decided he did not believe in Miranda rights, so he did not read anyone their rights. Now imagine it was not just a cop on the street, but the Police Commissioner who decided no one should be read their Miranda rights because he disagreed with the law. This would be completely unacceptable.
I think our nation works best when we enforce all the laws equally, not just the ones we like. Kessler’s plan almost worked - for years after DSHEA people said the supplement industry was unregulated and unsafe. There were calls for new laws and new regulations. In the end, DSHEA provided the regulations and laws - little did we know that the problem was just that the FDA had decided not to enforce the laws for personal reasons.
Additional Resources:
The History and Future of DSHEA - 9/21/09, Natural Produts Insider
What is A Dietary Supplement Anyway?