by Dan-N on October 28, 2009
It was fun while it lasted, we all had a good laugh, but now it looks like the concept of calling Froot Loops a Smart Choice has come to an end!
Smart Choices Label Program Has Been Suspended
Guess what? Just days after the Food and Drug Administration (FDA) said it would examine whether front-of-pack nutrition claims are potentially misleading, the fine folks at Smart Choices decided to suspend their label and logo program. Smart Choices has said that it “will voluntarily postpone active operations and not encourage wider use of the logo at this time by either new or currently enrolled companies.”
What Is Smart Choices?
Smart Choices is an industry funded and sponsored labeling program that was supposed to help consumer make better choices about food, based on nutritional content. Kellogg’s, General Mills, Kraft, Unilever, ConAgra, and PepsiCo’s Quaker Foods all took part in the Smart Choices program.
While there were many questionable products that got to display the Smart Choices logo, Froot Loops may have been the one that finally pushed the FDA to investigate. Why isn’t Froot Loops spelt Fruit Loops? Because there is no fruit in there – they had to make up a word because it was a lot better than saying Sugar Loops. Many people were outraged that a ceral filled with sugar could “earn” the Smart Choices logo.
The Secrets are Not Just With Supplements
We spend a good deal of time on this blog giving the supplement industry a hard time for misleading the public (see our countless articles on
acai scams and
resveratrol scams). It is important to note that deception is not reserved for the supplement industry, here you have some of the largest consumer brands in the world misleading the public into what is a smart choice for breakfast.
Well, I will say they made one Smart Choice – closing the program down.
Additional Rescources:
by Dan-N on October 23, 2009
Call it H1N1, call it Swine Flu – call it whatever you like but it looks like we are heading for a very bad flu season this year. While there is lots of talk in the media about treatment, vaccines and shortages – there is no shortage of marketing companies trying to prey on your fear!
Swine Flu – Sure We Have A Cure for That!
You know those Apple iPhone commercials that say “We have an app for that” – it feels like some of these marketing companies have the same approach for any disease or illness you may have. The only difference is they replace the word “app” with “cure”. I can just hear them saying – “Swine Flu, sure we have a cure for that”
The FDA and FTC Get Nasty With their Swine Flu Hall of Shame
We have knocked the FDA and FTC in the past for being very slow to shut down the numerous acai scams and the resveratrol scams . So, we now need to give credit, where credit is due. The FDA and FTC are moving quickly to make sure that companies do not take advantage of people’s fears when it comes to H1N1 or Swine Flu. The FDA has sent hundreds of warning letters and even created a searchable, public online database of all the products that have received warnings from the FDA.
Click Here for the FDA Database of Products that may be fraudulently claiming to help with Swine Flu
You see they have them all – gloves, masks, air purifiers, shampoo and of course supplements.
So, before you waste your money on some product that claims to help with swine flu – you might want to do a quick search on the FDA site.
Dr. Andrew Weil caught in the wide FDA Swine Flu Net
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by Dan-N on October 19, 2009
You may have tried various Acai Berry Supplements. Maybe you had some Acai with Yogurt this morning or a nice glass of Acai Juice. Well, using your mouth to take Acai is soooo yesterday - today it is all about smearing the Acai Berry all over your body!
Kiehl’s Brings the Acai Berry To Your Face
Kiehl’s has introduced not one, not two, not three – but four Acai based skin care products. If you have been waiting for an Acai mist, serum, moisturizer or cleanser – your wait is finally over…
“Kiehl’s Acai Damage-Repairing Skincare collection is comprised of Performance-Proven, 100% Natural Origin Super-Antioxidant Organic Açaí Berry
This collection helps skin repair the visible effects of both physical and environmental damage, while helps to stimulate skin’s natural renewal process and restore skin’s tone, texture, and elasticity due to environmental oxidation, sun exposure and other external skin stressors”
- Kiehl’s Acai Damage-Repairing Skincare Collection
by Dan-N on October 14, 2009
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