January 2010

We can see the job listing now for the next SuperFruit…

Seeking Next Great SuperFruit.

Must be from Far Away Place and

Have Mysterious Powers. Magical

Weight Loss Powers a Major Plus.

Clinical Studies and Strong Science

Not Necessary.

Local Fruits Need Not Apply.

Why The Industry Loves Fruits From Exotic Places

Here is an industry secret – they love anything from a place that very few people have ever been to! The more exotic and mysterious, the more powerful their fruits must be. Here are just some of the new SuperFruits that the industry is promoting for 2010 – Caja Fruit (Brazil), Marula Fruit (Southern Africa) UmBu fruit (Brazil) and the list goes on.

So why is it that SuperFruits can only grow in exotic lands? They don’t! The supplement industry likes to tell emotional stories, stories about a culture in a far away land that eat fruit and live to be 120 years old has a lot of appeal. The stories may not have a lot of truth or science, but they do sound nice.

So SuperFruits from Exotic Lands Are All Bogus?

Of course not. We think the Acai Berry from Brazil is a true superfruit. The Noni comes from a far away land and has many strong health benefits. So, yes, fruits that come from exotic lands can be wonderful superfruits. What we are saying is that many fruits that come from far away places are… well, just plain old fruits that come from far away places! You don’t become a SuperFruit just because you are not grown in the USA.

How Popular Would Muscadine Grapes Be If They Came from a Rainforest in Brazil?

The lovely muscadine grape may be the best example of the industry bias against local fruits. Muscadine Grapes grow in places like Georgia, Texas and North Carolina – no offense to our southern friends, but not the most exotic lands. However, on a nutritional level, it is hard to argue that the Muscadine Grape is NOT a SuperFruit:

• 40 Times the Antioxidants as Red Grapes
• 6 Times the Resveratrol as Red Grapes
• The Only Grape to Contain Ellagic Acid – an incredibly healthy antioxidant
• Published Studies by NIH on Muscadine Grapes

Clearly, from a pure nutrition and health stand point, the muscadine grape should be a Superfruit.

We Call for Equal Rights for Local SuperFruits

Let’s be fair to all fruits – regardless of where they come from. If a fruit from some tiny island off the coast of an even smaller island in the South Pacific has incredible health properties, we will be right there singing its praises. On the other hand, if a fruit that grows like a weed in New Jersey also has incredible health properties (we know – not very likely) – let’s be fair and call that a SuperFruit too!

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