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Smart Choice LabelIt was fun while it lasted, we all had a good laugh, but now it looks like the concept of calling Froot Loops a Smart Choice has come to an end!

Smart Choices Label Program Has Been Suspended

Guess what? Just days after the Food and Drug Administration (FDA) said it would examine whether front-of-pack nutrition claims are potentially misleading, the fine folks at Smart Choices decided to suspend their label and logo program. Smart Choices has said that it “will voluntarily postpone active operations and not encourage wider use of the logo at this time by either new or currently enrolled companies.”

What Is Smart Choices?

Smart Choices is an industry funded and sponsored labeling program that was supposed to help consumer make better choices about food, based on nutritional content. Kellogg’s, General Mills, Kraft, Unilever, ConAgra, and PepsiCo’s Quaker Foods all took part in the Smart Choices program.
While there were many questionable products that got to display the Smart Choices logo, Froot Loops may have been the one that finally pushed the FDA to investigate. Why isn’t Froot Loops spelt Fruit Loops? Because there is no fruit in there – they had to make up a word because it was a lot better than saying Sugar Loops. Many people were outraged that a ceral filled with sugar could “earn” the Smart Choices logo.

The Secrets are Not Just With Supplements

We spend a good deal of time on this blog giving the supplement industry a hard time for misleading the public (see our countless articles on acai scams and resveratrol scams). It is important to note that deception is not reserved for the supplement industry, here you have some of the largest consumer brands in the world misleading the public into what is a smart choice for breakfast.
Well, I will say they made one Smart Choice – closing the program down.

Additional Rescources:

Article on Suspension of Smart Choices
Smart Choices Program Home Page
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eyes closed

Sometimes the more you learn about our government agencies, the scarier it gets. It turns out that the FDA Commissioner in 1994, David Kessler, was so unhappy with the Dietary Supplement Health and Education Act (DSHEA) that for 10 years he told his staff not to enforce the laws!

Let’s Back Up – What is DSHEA?

In 1994 Congress passed the Dietary Supplements Health and Education Act (DSHEA). You can read all about DSHEA in our post here. Basically DSHEA was an act passed by congress that allowed dietary supplements to remain on the market, at a time when FDA Commissioner Kessler wanted to ban basically all dietary supplements.

Due to a very strong grassroots movement and the climate of a political election in 1994, DSHEA was passed and supplements were allowed to be sold, under the guidelines of DSHEA.

Don’t Like A Law? Close Your Eyes and Wish it Away

Commissioner Kessler thought that DSHEA was a terrible law and figured if his agency did not enforce it, the rest of the world would also see what a terrible law it was. So, for almost a full decade, the FDA did not enforce DSHEA, in hopes that Congress would enact new legislation when they saw that DSHEA was not “working”.

“Kessler was so infuriated by the enactment of DSHEA, however, that he ordered FDA not to enforce the new law. Initially, this was not widely understood. As time has gone on, however, former FDA enforcement officials have admitted that, for the first full decade under DSHEA, FDA took virtually no enforcement action because of Kessler’s policy. Kessler was convinced if the law was not enforced and the worst elements of the dietary supplement industry were allowed to run wild, Congress would repeal the law. Of course, that did not occur. For a full decade, however, Kessler sacrificed protection of the public health to his own personal animosity toward DSHEA.”

- The History and Future of DSHEA – 9/21/09, Natural Produts Insider

Is it Just Us or Is This Just Flat Out Appalling ??

If Peter Barton Hutt, the author of the above article, got this all right – it is appalling. Imagine the uproar if a cop on the street decided he did not believe in Miranda rights, so he did not read anyone their rights. Now imagine it was not just a cop on the street, but the Police Commissioner who decided no one should be read their Miranda rights because he disagreed with the law. This would be completely unacceptable.

I think our nation works best when we enforce all the laws equally, not just the ones we like. Kessler’s plan almost worked – for years after DSHEA people said the supplement industry was unregulated and unsafe. There were calls for new laws and new regulations. In the end, DSHEA provided the regulations and laws – little did we know that the problem was just that the FDA had decided not to enforce the laws for personal reasons.

Additional Resources:

The History and Future of DSHEA – 9/21/09, Natural Produts Insider

What is A Dietary Supplement Anyway?

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You know the Apple TV ads for the iPhone – “Need help finding directions… we have an app for that” – sure seems like Apple has an app for anything we might need. Well, I think the supplement industry could start running the same type of add…

sick

Got high blood sugar?

We have a pill for that.

Got joint problems?

We have a pill for that.

Got trouble sleeping?

We have a pill for that… Basically we have a pill for any problem.

Condition Specific Marketing is the New New Thing in Supplements

It used to be people used supplements to try to maintain their health, but that is rapidly changing. Today more and more consumers are using supplements to treat specific conditions they have. According to Natural Marketing Institute (NMI) 47% of US adults say they now use condition specific supplements. This means close to half of all Americans are trying to treat their health issues with supplements.

We consider it very positive when consumers turn more toward natural health supplements and further away from drugs that have horrible side effects. Using high quality supplements to try to improve your health is an incredibly responsible thing to do. The only problem is how do you find the high quality supplements to use?

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Spend any time online looking at bodybuilding supplements and you will see plenty of supplements promising “steroid like results”. How do these supplements product muscle building results similar to steroids? Simple, they illegally use steroids in their supplements!

The FDA Issues a Warning on Steroid Like Supplements

On July 28th, 2009 the FDA issued a warning to consumers…

The U.S. Food and Drug Administration (FDA) issued a public health advisory warning consumers to stop using any body building products that are represented to contain steroids or steroid-like substances. Many of these products are marketed as dietary supplements.

This advisory was issued along with a warning letter sent to American Cellular Laboratories Inc. for marketing and distributing body building products containing synthetic steroid substances. Although these products are marketed as dietary supplements, they are NOT dietary supplements, but instead are unapproved and misbranded drugs.

The specific supplements mentioned by the FDA were:

  • TREN-Xtreme: 19-Norandrosta-4,9-diene-3,17 dione, marketed as “similar to Trenbolone”
  • MASS Xtreme: 17α-methyl-etioallocholan-2-ene-17b-ol, marketed as “similar to Methyl Testosterone”
  • ESTRO Xtreme: 4-hydroxyandrostenedione (4-OHA)
  • AH-89-Xtreme: 5α-androstano[3,2-c]pyrazole-3-one-17β-ol-THP-ether, marketed as “similar to Stanozolol”
  • HMG Xtreme: 2α,3α-epithio-17α-methyl-17β-hydroxy-5α-etioallocholane
  • MMA-3 Xtreme: Androsta-1,4-dien-3,17-dione, marketed as “similar to Boldenone (Equipoise)”
  • VNS-9 Xtreme: 17α-methyl-4-chloro-androsta-1,4-diene-3β,17β-diol, marketed as “similar to Turinabol”
  • TT-40-Xtreme: 1-androsterone, marketed as “very similar to 1-Testosterone” and “converts to 1-Testosterone”

For More Information:

FDA Issues Warning on Steroid Like Supplements

Related Articles:

FDA Says Cheerios are a Drug

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Hey, Want to Try The New Drug Popular With the Kids… try the Cheerios

July 28, 2009

When we say kids, we are talking particularly about those little tikes 2 and under. Yes, for the under 2 crowd, Cheerios are the newest “it” drug. Okay, before you start wondering if we have been hitting the Cheerios a little too hard ourselves, let’s clear some definitions up…
Cheerios is a Drug
Well, at [...]

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