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scam

The NYT Today ran an article on the various Resveratrol scams and warned people to avoid the bogus resveratrol products. Nice of the New York Times to finally join us in the warnings we have been issuing for months (here is our Resveratrol scam article from 6/10/09 and here is our Resveratrol scam article 8/6/09) - maybe the writers at the New York Times are reading our blog!

No, our problem is not that the New York Times was a little late to the party - our problem is with the ad next to their article on avoiding Resveratrol scams -

Click to See The Full Size Screenshot of the NYT Article

Click to See The Full Size Screenshot of the NYT Article

What the #@)##? is Going On at the New York Times?

You really need to click the image to see it full size. The New York Times writes a full article on avoiding Resveratrol products claiming to be endorsed by Barbara Walters and making claims that you can live to be 150 - then they have an ad for a Resveratrol product that claims you can live to be 150 and as seen on Barbara Walters!

But Wait, it Gets Even Worse…

Here is a quote from the New York Times Article -

This uncertainty is not apparent on Web sites selling resveratrol products, which promote its anti-aging and weight-loss powers often with a blogger’s personal testimony. These sites eventually lead readers to sites like www.resveratrolstudies.net, which displays the logos of CBS, ABC, Oprah and a photo of Dr. Oz across the top banner.

That ResveratrolStudies site they warn you about - guess what product it sells? That’s right - the Resveratrol Ultra!

So, let’s get this straight - the New York Times writes an article telling us not to buy products like Resveratrol Ultra and right next to that article has a paid ad for Resveratrol Ultra.

Is It Just Us or Are Things Getting Crazy Here?

I know the newspaper industry is in financial trouble and they need all the ad revenue they can get… but this is going a little too far. The headline of the article is “With Resveratrol, Buyer Beware” and the New York Times is making money when someone buys exactly what they are telling us to beware of! Yes, every time you click on that Resveratrol ad, the New York Times gets paid.

I am sure the New York Times would point out they don’t control the ads and the ads are served by Google and rotate from time to time (if you view the article now - you may well see a different ad) - but come on, at some point doesn’t someone have to take responsibility. Isn’t this like writing an article on the dangers of lead paint covered toys and then profiting by selling lead paint covered toys (via your ads)?

Leave a comment and let us know what you think.

Resources:

New York Times Article - 08/17/09 - With Resveratrol, Buyer Beware

Receive Research Updates on Resveratrol

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It’s been featured on Oprah. Dr. Oz swears by it. It makes Brad Pitt look like…well Brad Pitt. It will cure everything that is wrong with you. You will live forever just by taking this pill. Oh, and we will send you a bottle for free… can we just have your credit card anyway?

We of course are talking about Acai… or is it Resveratrol???

Acai and Resveratrol - Deja Vu All Over Again

If there was an award for most posts about Acai Berry Scams, I think we would have won it about 20 posts ago. In case you missed it, here are some highlights:

Black Belt Course in Spotting Acai Berry Scams

How to Lose $90 in 30 Days Using Free Trial Acai


Real Acai has some tremendous health properties and it has received plenty of positive press, but scammers have exaggerated all the health claims and are just ripping consumers off with bogus free trial Acai scams.

Here is the magic of Search and Replace - let’s just replace Acai with Resveratrol in the above statement…

Real Acai Resveratrol has some tremendous health properties and it has received plenty of positive press, but scammers have exaggerated all the health claims and are just ripping consumers off with bogus free trial Acai Resveratrol scams.

Wow, that was simple - maybe we should just go back to all our posts on Acai berry scams and just do a replace with Resveratrol.

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Resveratrol 50%

Resveratrol 98%

Resveratrol 99%, Trans-Resveratrol, SIRT1, CIS-Resveratrol, Knotweed, Grape Skin…ENOUGH ALREADY!

Head spinning yet with all the terms associated with Resveratrol supplements? If so, great - that is exactly what some supplement companies want.

You Mean Really Spin - like in the Exorcist?

No, I guess we wouldn’t go that far. The sad truth of the industry is that some companies want you to be confused so you will give up on buying the best quality Resveratrol and instead be drawn in by marketing copy and pretty pictures.

Supplement Secrets ExposedMake the science of supplements too confusing and consumers will buy instead based on marketing tricks and fancy ads.

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As we write this post in June 2009 - there are clearly some hot supplements on the market. The Acai Berry is very hot - the current #1 Superfood with incredible media buzz. Resveratrol is very hot, with pretty much every media outlet teasing viewers on the potential to live to be 120 and feel great. In the weight loss field, bauhinia, the new natural weight loss ingredient, is the hot ingredient.

“With Great Hotness Comes Great Potential to Deceive”

- Something Spiderman might have said??

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